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Global increase in prime rents on luxury shopping streets

Main Streets Across the World 2013/14
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Hong Kong's Causeway Bay is the most expensive shopping street in the world for the second year in a row  |  Fifth Avenue held on to second place | Avenue des Champs-Élysées retained third place with prime rents increasing by almost 40% | Zurich's Bahnhofstrasse took seventh place, Vienna's Kohlmarkt tenth place | Kaufingerstraße, Spitalerstraße and Zeil are top 3 in Germany | 85 % of all locations with increasing or stable rents | Main Streets Across the World in the 25th


With prime rents of 2,082 uro per square metre per month, Hong Kong's Causeway Bay is the most expensive shopping street in the world. Fuelled by high demand and limited available premises, rents at this location increased by 14.7% last year, making Causeway Bay the most expensive shopping street in the world for the second year in a row.

According to the latest study "Main Streets Across the World", published today by the international property consultancy firm Cushman & Wakefield, Fifth Avenue and Avenue des Champs-Élysées occupy second and third place in the ranking of the most expensive international shopping areas. While prime rents in New York's top location remained at last year's level (1,725 Euro/m²/month), Paris' magnificent boulevard recorded an increase in prime rents of almost 40%. The current rent on Avenue des Champs-Élysées is 1,105 Euro/m²/month.

The Main Streets Across the World study was conducted for the 25th time this year. A total of 334 top retail locations in 64 countries were studied over a year from July 2012 to July 2013. Since its first publication 25 years ago, the report has provided a ranking of the most expensive shopping streets in the world.

85% of the locations with increasing or stable rent levels

Although prime rents increased by 3.2% on average worldwide, this increase was slightly under that of the previous year (4.5%). Worldwide shopping areas are robust: stable or even increasing prime rents were recorded for 285 locations.

Due to the high demand for premises from international luxury brands, London's New Bond Street recorded a prime rent price of 722 Euro/m²/month in autumn 2013. This saw New Bond Street climb from sixth to fourth place in the global ranking, pushing Ginza in Tokyo down one place (679 Euro/m²/month). Milan's Via Montenapoleone also rose from eighth to sixth place: here the prime rents increased by 7.4% to 625 Euro/m²/month. John Strachan, Global Head of Retail at Cushman & Wakefield, explained: “Fifth Avenue and Causeway Bay have once again defended their position as the most expensive retail locations. Nevertheless we have recorded strong demand from luxury labels and positive growth in almost all top locations.

Top 10 most expensive shopping streets in the world 2013

Rank 2013

Rank 2012

Country

City

Location

Euro/ m²/month

Change in local currency

1

1

Hong Kong (China)

Hong Kong

Causeway Bay

2.082

14,7%

2

2

USA

New York

5th Avenue

1.725

0,0%

3

3

France

Paris

Avenue des Champs-Élysées

1.105

38,5%

4

6

United Kingdom

London

New Bond Street

722

15,6%

5

4

Japan

Tokyo

Ginza

679

7,4%

6

8

Italy

Milan

Via Montenapoleone

625

7,1%

7

7

Switzerland

Zurich

Bahnhofstrasse

603

2,3%

8

5

Australia

Sydney

Pitt Street Mall

587

0,0%

9

9

South Korea

Seoul

Myeongdong

505

6,4%

10

11

Austria

Vienna

Kohlmarkt

370

8,8%

Source: Main Streets Across the World 2013/2014  |  Cushman & Wakefield


The prime rents in the top locations in the EMEA region (Europe, Middle East and Africa) increased by 2.1% on average over the course of the year. The driving forces behind this positive development were the improving economic climate, increased stability on the financial markets, the high demand for premises from luxury brands, as well as the resurgent consumer climate. Of 33 countries only seven reported a decrease in prime rents, meanwhile 26 countries noted stable or even increasing rents in top locations. London is an example of the brisk development on many European shopping streets: prime rents on New Bond Street increased by 15.4% and on Sloane Street ten international brands compete with each other for every retail unit that becomes available.

Despite sluggish economic growth and the expansion of premises observed in some locations, an average increase of 5.8% in prime rents was registered for the American continent.

The Asia-Pacific economic region remained in the focus of international retailers, which is reflected in the average increase in prime rents of 4.5%. The overall picture of the Asian markets is inconsistent - retailers aren't able to look back on a positive year in all locations. Dominant developments in Asia include sluggish economic growth, as well as the increasing influence of retail concepts away from the luxury category.

Kaufingerstraße, Spitalerstraße and Zeil Top 3 in Germany


Top German locations include Munich's Kaufingerstraße at 360 Euro/m²/month, which is by far the most expensive address (eleventh place in global ranking), followed by Hamburg's Spitalerstraße and Frankfurt's Zeil each with prime rents of 295 Euro/m²/month. The next few ranks are held by Schildergasse in Cologne and Berlin's Tauentzienstraße each at E85 euro/m²/month. The highest rents in Düsseldorf were recorded on Königsallee at 265 Euro/m²/month. Prime rents on Stuttgart's Königstraße also matched this level. In autumn 2013 the prime rents here were 265 euro/m²/month. "Germany continues to be a very interesting location for international retailers, especially in the luxury segment. Low unemployment rates, high levels of income and the very stable overall economic situation reinforce trust in Germany as an extremely interesting retail location. As well as local consumers, many international and extremely wealthy visitors are playing an increasingly significant role", explains Marc Alfken, Head of Retail at Cushman & Wakefield in Germany.

The most expensive shopping streets in Germany 2013

City

Location

Euro/ m²/month

Berlin

Tauentzienstraße

285

Berlin

Kurfürstendamm

230

Berlin

Friedrichstraße

145

Dresden

Pragerstraße

115

Düsseldorf

Königsallee

265

Frankfurt

Zeil

295

Frankfurt

Goethestraße

220

Hamburg

Spitalerstraße

295

Hamburg

Mönckebergstraße

275

Hamburg

Neuer Wall

230

Cologne

Schildergasse

285

Leipzig

Peterstraße

130

Munich

Kaufingerstraße

360

Munich

Maximilianstraße

260

Munich

Theatinerstraße

250

Stuttgart

Königstraße

265

Source: Main Streets Across the World 2013/2014 |  Cushman & Wakefield

Vienna's Kohlmarkt in 10th place, Zurich's Bahnhofstraße in 7th place

In Austria, Vienna's Kohlmarkt ranks number 1 in the most expensive locations at 370 euro/m²/month (10th place in overall ranking), while Landstraße in Linz and Getreidegasse in Salzburg lead at130 and 125 euro/m²/month respectively. Furthermore, Graz's Herrengasse and Innsbruck's Maria Theresienstraße lead the prime rents in their respective cities at 110 euro/m²/month.

The most expensive shopping streets in Austria 2013

City

Location

Euro/ m²/month

Vienna

Kohlmarkt

370

Vienna

Kärntnerstraße

300

Vienna

Graben

300

Vienna

Mariahilferstraße

150

Linz

Landstraße

130

Salzburg

Getreidegasse

125

Graz

Herrengasse

110

Innsbruck

Maria Theresienstraße

110

Source: Main Streets Across the World 2013/14  |  Cushman & Wakefield

Zurich's Bahnhofstrasse is still the most expensive shopping street in Switzerland, where prime rents are 603 Euro/m²/month (7th place in the international ranking), followed by Geneva's Rue de Rhone at 271, Basel's Freie Strasse at 196 and Berne's Marktgasse/Spitalgasse at 203 Euro/m²/month as the most expensive shopping streets in each city.

The most expensive shopping streets in Switzerland 2013

City

Location

Euro/ m²/month

Zurich

Bahnhofstrasse

603

Geneva

Rue de Rhone

271

Bern

Marktgasse/Spitalgasse

203

Basel

Freie Strasse

196

Source: Main Streets Across the World 2013  |  Cushman & Wakefield